I first remember hearing “Thinking in Color” in a workshop I attended at SHOOTING THE WEST a few years back.
Stacy Pearsall mentioned to “think in color”, pointing out how certain colors compliment the color of the primary subject and to use them when framing your background. Mood and visual relationship of the photo can be portraited by varing the color relationships including shadow to highlights, blacks to white.
Last month I read another interesting article by Moose Peterson on Sam Mallery’s B&H Photo Insights Blog mentioning “Color Concious”.
This time he was mentioning using color cast to affect the mood of your subject. He talked about how white balance may be used in toning your image by color/temp correlations.
He demonstrates showing an outdoor photgraph of a coyote in a field of sage under shaded sky with bluish tint, giving it an “up to no good” feeling. Then he says to take the photo and apply a warmih cast and the feeling of the coyote becomes “warm and fuzzy.”
You may read the full blog at http://www.bhphotovideo.com/insights/blogs/photography/unless-you’re-alien-you’re-all-about-color.html
I’m used to thinking in B&W and working on adjusting for color complimentation. Now to practice this next step.